PROBLEM
The company sought to increase sales efficiency.
SOLUTION
To achieve high levels of sales network efficiency, a solution that automates the allocation of marketing actions and prioritizes those with the highest return was developed, taking into account business objectives and the sales agents’ capabilities.
IMPACT
In addition to improving sales efficiency, the solution made it possible to identify the most appropriate actions and maximize the return on investment, increasing the sales networks’ productivity and profitability.
Carrefour
